1. Why Upperstory
Written by the Upperstory teamThe best innovators are successful because they:
- Define purpose to set clear Goals that will drive achieving a vision. Clearly articulating the vision to all stakeholders.
- Design deliberate Experiments to test their assumptions.
- Collaborate and engage everyone to share in the learning.
- Engage with their customers.
- Make decisions based on evidence.
As Innovation consultants ourselves, we were looking for a better way to empower others to experiment. Our workflow used static spreadsheets, task based tools, business canvas, and customer interview conversations, to name a few. Data quickly became dispersed, and learning was difficult to share.
We needed one central place to create experiments and share our learning, that in turn would help us to make better decisions. We needed a library of evidence for all areas of our business.
We decided to develop a platform as a better solution than the manual processes we were using to manage experiments at scale.
So we're now building Upperstory, we set our goals, craft our experiments, gather our evidence and in turn, help you to do the same.