4. Use Goals to guide Experiments
Written by the Upperstory teamThe reason for running experiments is simple, you have something about your business, product or idea you want to understand better. This is typically aligned with a particular focus, objective or KPI that you are wanting to meet. And this is where Goals come in.
Adding a Goal
You can create a Goal by clicking on the blue + button in the top left.
Give your Goal a Name and then set a purpose so your team is able to understand the objective for the goal.